SEO Ranking and Link Building

15/15

 

This is a report that I obtained from the seogroup.com website to show how effective or ineffective the website that I created is with search engine optimization. According to the report there are several things that could be improved upon. Apparently to this report the duration of time that the site has been up is not very long and there arent any Google PRs, it also states that there isnt a sitemap that goes with site even when I used weebly site builder. The css is also saying that it is a little out of place with having inline style guide in the html document. It says that there arent very many social media connections and that I should have more. At a percent 48% of my site looks acceptable when it comes to this report.

Link building is one of the most important things you can do in order for you site to appear in one of the top searches and can take a lot of time before it comes up so many people outsource their work to people that specialize in search optimization firms. There are several things that you need to think about so it is important to build a strategy while you are making your website.

Finding things out for linking websites are important if you want to be able to have a broader range of people to encounter your site. Linking will help over all in your ability for SEO.

SEO (search engine optimization)

 15/15
Search Engine Optimization are the words that are put into a website description that allows people to better search your website under search engines. This allows clients to be able to find your website so long as you use the right words and have the right descriptions that those people are looking for. It helps organize the information that customers and others are trying to get a hold of. This is a way to show your website on the organic level of search engines such as google, yahoo, and bing. According to the research it could cost you to have a search engine optimizer and if you have one get the information out as soon as you can. You need to understand what the experience a SEO has before you decide to hire someone to insure that your site is developed properly. Just make sure you do lots of research before you get involved in all the things that you do with SEO's because they can either do great things for you or they can cost you lots of money with no return. It would be best for you to try and do it yourself before hiring someone to do it for you.

• I like how this doesnt cost you if you know how to set it up right so that your services can be on the top of what people are searching for.
• I like how keywords are important to bring your site up and it can be categorized by SEO
• I like how SEO can help draw people to your website without needing it to be paid advertising
• I like you can attract more visitors with only a few amount of keywords
• I like how many options there are with getting links to be directed to your website through SEO

I will try to setup my SEO so that I can be on the searches with the description of  what I do with my company or business. I will try to use words that best fit what I do and add words that help me be searched better to promote my bicycle services.

Ads and Ad Groups

15/15

Ads are a great way to attract more customers and people to experience your services. Ads help promote things that you have available for their interest. According to google there are 3 main keys to having an effective ad and they are: 1. Be relevant with the ad, 2. Be specific as to what you have to offer, and 3. Include a call-to-action (such as a url link to your site that you want them to go to). These 3 steps are supposed to help you get more clicks to your website. Normally you find these ads to be short with a headline, a URL, and a simple description. The headline is to attract attention, the URL is to relocate to your desired site, and the simple description allows the person to know a little more insight to what you are about. There are a few other tips that google offers when it comes to setting up ads with text. These six tips are: 1. highlight what makes your business, product, or offer unique 2. include prices, promotions, and exclusives, 3. Tell your customers what they can do 4. Include at least one of your keywords in your ad text 5. Match your ad to your landing page and 6. appeal to customers viewing your ad on a mobile device.

1. I like how much information Google support can help you with setting up an ad account to attract more customers.
2. I like how they provide information through text and videos to help you find what is needed to set up ads and what things are needed to make it successful.
3. I like how simple and specific you can make your ads and make them more appealing to those that are searching for things in that field.
4. I dont like how it can be costly to you if people dont use your business even after clicking on the ad often.

I am glad to know and understand what needs to go into an ad if and when I decide to start advertising my business. I can plan to remember what I need to do to get my business started and planned out.

Keywords Basics

 15/15
Keyword basics goes along with the last post about Google AdWords. With Google AdWords you are able to select words that relate to your business making it easier to be searched under the google search bar for your ads to appear. There are several advantages to this if you have the words set up correctly and there are several people who dont understand that and waste their time and money in the attempt to making use of the key words. With the key words you want to use words that relate to your business and area if you have an area fixed for your location. You want to be specific as to the words that you use because if you are too general your ads will not pop up like you would like them to. With the amount of traffic that the words generate is could cost you per click and other things like that.

• I like how you show your ad more times through key words that are being searched on the web.
• I like how through key words you can generate a way to promote your business online
• I dont like the costs that come from the adwords which you rely on and most of the time the ads are clicked on accident.
• I dont like how if there are several users using the same words in searches that your ad wont be shown as much as you would like it to.
• It is only effective if you are specific with the words that you use

I dont plan on using Google AdWords just because I have decided that the business that I am promoting is only a service and is not costing me except for the website that I created for it. If things change by a miracle and people start using my services then I may do it but until I generate more business I have decided not to use it. I also feel like it would only help those businesses that are more of corporations rather than simple single businesses.

Google Adwords

15/15
There are several ways to advertise and promote what you have on the internet and it is easy as taking a little bit of time setting up things such as an account with AdWords. AdWords is a google based advertising setup where your ads may appear when someone searches words related to your products or services. You can set this up using your google account and it's fast and simple to do. It does cost a little bit to do this type of advertising which can be per search that your ad appears after a search, per click on the ad, and per purchase generated by the advertisement. A lot of people use google to search the web for information and to purchase things so this can be a great way to advertise. As many good things come from AdWords there are a few drawbacks but anything that you try to advertise there always is some type of drawback.

• I like how simple and smart it can be to have an advertisement on google.com
• I like how trustworthy google is having majority of searches used by it.
• I like how the setup and benefits to AdWords is quick and simple.
• I dont like how it will take away from making a sale, that could cause you to make your prices be higher.
• I do like that according to what is searched in the word box it could show your advertisement depending on what words were typed into the search box.

I will give more thought into using Google AdWords but at the meantime I dont plan to use it because I have decided that my website is not for purchasing things but it is for contacting me for my bicycle services. I also dont have any products to sell on my website at the moment and I dont know if I will have anything to sell as of right now.

Accepting Credit Card Payments

 15/15
Depending on the type of business you own there are several ways to make credit card transactions. Some are through providers such as paypal, amazon, and even google. Most major bank companies offer other ways to make transactions with credit and debit cards. Others have come up with devices that you connect to your head phone jack to your cellular or mobile device enabling you to make transactions quick and simple from anywhere. With all this great development with money transactions it is important to remember that there is a small price to pay for each transaction that you make using these devices. Most companies add a per-swipe-fee along with a percentage of the actual bill. Normally these fees arent much for a bill less than $100 but if you get in the thousands it can be quite costly. Overall if your product is reasonably priced the devices can be a blessing making it easier for you to make money and settle the transactions quick and simple. Most card readers that are offered are given to their customers for free and just take away from the transactions made from them.

• I like how you can make transactions on the go wherever you are just by using your phone.
• I like that you can take your business anywhere and make transactions over the internet enabling you to receive money anywhere you go.
• I like how easy it is to setup an account and start making transactions right away. 
• I like how easy it is to obtain a card reader for free even if you dont use it. 
• I dont like however, how it can cost a lot of money if large transactions do occur. 
• I dont like how a lot of people have had bad things to say about the readers such as not working and reviews say the customer service with these companies are not very good.

I will someday attempt to add these payment types but as of right now I am not exactly going to take credit card for right now but eventually if things go well with the business I will then plan to sign up for the credit card services.

Pinterest

 15/15

Pinterest is quite an amazing network of ideas and things to share with everyone in the world. There are things you can search and things that you can just browse around. It's a place where you can create your own boards by grabbing ideas and things from others and add them to your boards which people can follow and get good ideas from. There is everything from things that you can buy to things that you make all on your own. You also can follow people and see their postings. For business you can advertise your products and things that you can do on there. It is more recommended for those that have products to share and show their uses along with sharing photos and possibly events. It is a highly addicting site that you can get trapped in with all the amazing and fun ideas and things that are shared on a daily basis shared with people all around the world. It is simple to post things from your website or another to share with the world and it is a snap to find out about certain things that you seem to find interests in.

• I like how it is able to attract many people very quickly and through it you can see who likes your ideas and posts. 
• I like how simple it is to log in just by connecting other networking media
• I like how you can share your products and ideas with the world instead of just people that you know such as Facebook.
• I like how there aren't any pop-up adds that get in the way as you use the site which is a big factor for users and followers.
• I like how everything is in categories to make searching easy and fun along with exploring made easy to look at things.

I will try to incorporate using Pinterest in my business of bicycle repairs in the way that I can link photos and things to bring interests on how to do repairs and what is possible to be done is your bike has a problem and I can show the tools needed to do certain repairs and things of that nature. I can use Pinterest to look for good ideas as well and follow other bike companies and parts with their innovations.